In today's fast-paced service world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win portions. One method to attain these objectives is by aligning marketing efforts with the purchasers journey.The buyer's journey refers to the process that potential customers go through when considering a purchase. … Read More
In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.However, B2B marketers can serve the buyer's journey and decrease sales cycle times by aligning their efforts wit… Read More
B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.One key aspect of the B2B buying … Read More
By understanding and catering to the needs of the buyer throughout the journey, B2B online marketers can reduce sales cycle times and increase the possibilities of winning a sale. In today's fast-paced business world, B2B business are under increasing pressure to reduce their sales cycles and increase their win percentages. B2B marketing has the sp… Read More
In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no more exists, as well as various other realities about modern-day B2B advertising. We discuss exactly how the acquiring trip is currently totally fragmented and the way that area building can assist marketers retake control of the exploration an… Read More